Covey Fiber Co. Branding

Structured feminine lettering meets hand drawn illustrations of quail coveys and nests alongside fields sprinkled with calendula flowers for the Covey Fiber Co. branding. A vintage and organic feeling is created when looking at the brand. This old world flair helps yarn connoisseurs identify Covey Fiber Co. as the most ethical brand you can get as if it came straight out of the “good ol’ days”. Handmade, plant dyed, and completely natural. This feeling is reinforced through subdued colors and logomarks inspired by various vintage packaging layouts. The perfectly imperfect illustrations nod back to the handdrawn advertizements of the 1920s and give an almost archival look to create the timeless and simply natural brand identity of Covey Fiber Co.

When Melissa from Farm to Needle Yarn Shop told us about her new plant-dyed organic yarn business she had a goal of communicating a natural, vintage inspired brand with a welcoming warmth. She let us know, “Quail are loyal (mate for life), brave birds and fierce mothers. I want the babies and mother in the label because I created our yarn line with my own little one in mind – it is a truly safe brand for babies, humans, and the environment.” It was an inspiring project to work on getting to marry hand drawn designs to a hand made brand. Covey Fiber Co. features intentional design throughout from a seed packet for each order full of calendula seeds (which when grown, can be used as a natural dye) to a custom pattern for packaging. Truly a brand with the highest “quail-ity”.

– March 2023